Why Subaru’s 3 recreation-purposed vehicles are driving the brands success

 

Subaru’s top 3 selling vehicles, the 2015 Subaru Outback, 2015 Forester and 2015 XV Crosstrek are at the Denver Auto Show. How are they driving Subaru’s success?

Subaru brought the 2015 Outback, 2015 Forester and 2015 XV Crosstrek to the Denver Auto Show that ran April 8-12. The new Outback is now the best selling vehicle in Colorado and Forester and XV Crosstrek are also contributing to the brands success in the Rocky Mountain region in a big way.

Subaru has seen 40 consecutive months of year-over-year growth, the best March ever for Forester, Outback, XV Crosstrek, Legacy and WRX/STI and will likely blow away their sales projections for 2015. Subaru is a small automaker, and they are doing certain things to attract an active younger generation to their brand. It’s working well for the Japanese automaker and there are 3 things contributing to their success in the Rocky Mountains.

Subaru has created a niche market with the 2015 Subaru Outback, 2015 Forester and 2015 XV Crosstrek and it is what’s driving their success in this area of the country. That niche revolves around their recreation-purposed vehicles that provide a three-pronged approach to what the Japanese automaker does best. They build multi-purpose vehicles that are functional, safe and fun to drive.

Boxer engines set Subaru apart

The fundamental philosophy of Subaru, and what sets the brand apart, is its Boxer engine design that sits lower in the chassis for a lower center of gravity. It provides the kind of driving dynamics that is high on the fun-to-drive meter. Even though the recreation-purposed Outback, Forester and XV Crosstrek have a higher ground clearance for weekend use, they also deliver sporty driving dynamics. Subaru is the only brand in the world that offers a boxer engine design beside Porsche.

Recreation-purposed design

The second key to Subaru’s success is that all Subaru vehicles except for the rear-drive BRZ sports coupe, feature Subaru’s Symmetrical all-wheel-drive system. The Boxer engine design, in combination with their all-wheel-drive technology, provides outstanding driving performance in all weather conditions. This gives an active generation of consumers in the Rocky Mountains, vehicles that have a go-anywhere attitude. Subaru owners use their vehicles for weekend excursions in the mountains to get away from the crowd. The Forester, Outback and XV Crosstrek offer outstanding utility for carrying recreational gear like snowboards, mountain bikes and camping equipment because of their functional crossover designs.

Subaru aims to be #1 brand in safety

Subaru is the only automaker in the world with the distinction of earning IIHS Top Safety Pick awards for every model it builds and has done so five consecutive years. Subaru doesn’t seem to be satisfied with where they are in the area of safety. Subaru has stated they want to keep the customers trust and will do this by continuing to build the safest vehicles on the planet. Subaru has been committed to safety and has developed its highly-rated collision safety and "EyeSight" driving assist system that is rated number one in the industry. Subaru has said they want to “become a #1 brand for overall safety with "All-Around Safety" protecting all passengers and pedestrians.”

It’s a three-pronged approach to building their recreation-purposed vehicles that is resonating with consumers in Colorado. The 2015 Subaru Forester, 2015 Outback and 2015 XV Crosstrek multi purpose vehicles were at the Denver Auto Show and they are driving the brands success in the Rocky Mountain region.

2015 Subaru Outback overtakes Ford F-150 as best selling vehicle in Colorado

 

The 2015 Subaru Outback is now the best selling vehicle in Colorado. Why is Outback outselling the Ford F-150?

The Rocky Mountain area and Colorado has been pickup country for as long as anyone can remember. The Ford F-150 has been the best selling vehicle in Colorado for decades until now. There’s a new sheriff in town, and it’s the 2015 Subaru Outback that’s won the race in the Rocky Mountain State.

Even before Subaru gave the Outback a complete remodel for 2015, the SUV-alternative has been gaining ground on the F-150 pickup in Colorado. Now that the new 2015 Outback SUV-alternative has arrived in dealer showrooms, Subaru can’t produce enough for buyers in the Rocky Mountain region.

Subaru is attracting a new generation of buyers

Denver is the fastest growing state for millennials (18-34 years old) moving in, and this new generation of active buyers are being attracted to the new Outback wagon for its multi-purpose use. Subaru reports that over 60 percent of buyers are new to the brand. These new buyers with active lifestyles are using the all-wheel-drive vehicle for commuting during the week and for recreation on the weekends. It’s difficult to even find an Outback to buy in the Denver market and dealers could sell more if they had them.

The all-new 2015 Outback is one hot car in the Subaru lineup. The new Outback wagon is selling so fast, Subaru dealers can’t keep the new all-wheel-drive vehicles on their lots. It’s setting records in...read more.

Subaru has a stronghold in the Rocky Mountain states because of their all-wheel-drive capability and multi-purpose use. Yahoo Autos asked IHS Automotive to share their count of the most popular vehicles of 2014 broken down by state.

Outback is selling well around the country

The biggest surprise was that Outback outsold all other vehicles in other areas of the country too. Last year, Subaru sold 138,790 Outbacks, which is about 1/3rd of what Honda moved in Accords. Those sales were enough to make Subaru Outback the most popular new model among customers in Washington, Colorado and Maine, while the new Subaru Forester was the top seller in Connecticut. Another important fact from IHS, was that unlike most automakers, Subaru sells virtually no vehicles to fleet or bulk buyers, so the numbers aren’t skewed from commercial sales.

The newly-remodeled 2015 Subaru Outback is a hot model in the brands lineup and the SUV-alternative vehicle is the number one selling vehicle in Colorado. In other snowbelt states where the Ford F-150 was tops in sales, the Outback was also the most popular car. Dealers wish they had more on their lots to sell.